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MODEL - MARIE HEDRICH (JAYJAY MODELS, VIA MODEL MANAGEMENT)
HMUA - NADJA LISIN
STYLING - NATALIA KUDELINA MÜLLER
PHOTOGRAPHY - OZ JOHN
PHOTO ASSISTANCE - RINAT SAMIGULLIN
MANICURE - OLENA A.
The Concept:
One of the keywords that describes best our time (Zeitgeist) arguably is the polarization that fakes a shameless juxtaposition. From cultural or technological to the fluidity of identity we experience the swoosh of the pendulum that relentlessly moves our perception from one end to the other.
The post-modern discourse works on obscuring everything we recognize and know by emptying out the content, tearing apart the context, altering the presentation and appearance of things that create a consistent inconsistency, a patchwork or a collage detached from any intrinsic source. It is no longer possible to think; but you can choose, mix and match... You can be a repetition or a meme—of a repetition or of a meme, of which no one can find the tip of the thread. The skewed reflections of the none-identifiable things on a non-binary spectrum cry out for recognition that churn out echos of themselves. What remains to say, as the refrain of a popular pop song from 70's revolving inside my head: "That's the way, aha, aha, I like it, aha, aha !"
We like it. We do it. We play with creating visibility as things appear starting from a point of duality towards a horizon of whatever. To be coherent with the theme, all backgrounds were created in an AI engine to be by the edge of the perception and the noticeability to make the visuals fit the concept.
DOLCE MAGAZINE, Spain | @dolcemagspain
